Why is content marketing important for your business?

And why you need to stay on top of all the changes

Every day, your prospective and current customers are bombarded with more than 5,000 sales and marketing messages.  And they are becoming increasingly more efficient at ignoring those messages.

Then, when your audience realizes they have a need, they go online and search for options.  They read reviews, blog posts, white papers, and eBooks.  They watch videos and programs that are live-streamed.  They listen to podcasts.

Are they paying attention to your content? Or your competitors?

And if you are wondering if content marketing works, check out these facts and figures:
  • Content marketing brings in 3X as many leads as traditional marketing and costs 62% less.
  • SMBs that use content marketing get 126% more leads than those that don’t.
  • 61% of online purchases are the direct result of a customer reading a blog.
  • Companies that publish 16+ blog posts per month get 3.5X more traffic than those that post four or fewer posts per month. 
 


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Stand out in your field with your ceritification in Content Marketing. Includes bonus materials and 1:1 mentoring session.

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Learning Objectives for this Course

What you will learn in this FREE course

  • What is content marketing and how does content marketing work?

  • How to define your content marketing goals

  • How to creat your content marketing budget

  • Why storytelling is critical for successful content marketing

  • Understanding the consumer and business buyer buying process

  • How to create consumer and business buyer personas

Course curriculum

  • 1

    Welcome to the course!

    • A message from your instructor

    • Instructor Welcome (Audio)

    • How to use this course

    • Before we begin...
  • 2

    Chapter 1: Introduction to Content Marketing

    • What is Content Marketing and How Does it Work? (Video)

    • What is content marketing and How Does it Work? (Audio)

    • What is Content Marketing and How Does it Work (PDF)
  • 3

    Chapter 2: Defining Your Content Marketing Goals and Budget

    • Defining Your Content Marketing Goals & Budget (Video)

    • Defining Your Content Marketing Goals & Budgets (Audio)

    • Defining Your Content Marketing Goals & Budget (PDF)
  • 4

    Chapter 3: The Importance of Storytelling in Great Content Marketing

    • The Importance of Storytelling in Content Marketing (Video)

    • The Importance of Storytelling in Content Marketing (Audio)

    • The Importance of Storytelling in Content Marketing (PDF)

    • Discussion: Examples of Storytelling
  • 5

    Chapter 4: How to Create Consumer and Business Buyer Personas

    • How to Create Consumer and Business Buyer Personas (Video)

    • How to Create Consumer and Business Buyer Personas (Audio)

    • How to Create Consumer & Business Buyer Personas (PDF)
  • 6

    Chapter 5: Understanding the Consumer Buying Process

    • Understanding the Consumer Buying Process (Video)

    • Understanding the Consumer Buying Process (Audio)

    • Understanding the Consumer Buying Process (PDF)
  • 7

    Chapter 6: Understanding the Business Buyer Buying Process

    • Understanding the Business Buying Process (Video)

    • Understanding the Busines Buying Process (Audio)

    • Understanding the Business Buying Process (PDF)
  • 8

    Chapter 7: Summary and Review

    • Summary and Review
  • 9

    Final Exam

    • Final Exam
  • 10

    Materials

    • Consumer and Business Buyer Persona Templates

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Your Instructor: Pat McGraw

Content Marketing Expert | Author | Professor

Pat McGraw

For the past 3-decades, I have helped for-profit and non-profit organizations of all sizes, across multiple industries including education, technology, retail/e-commerce, business, and professional services generate profitable growth.

As an author, speaker, and college professor, I have shared my knowledge with others so they could experience greater success in their personal and professional lives.

My areas of expertise include:
  • Direct marketing
  • Digital marketing / social media
  • Market research and competitive analysis
  • Customer acquisition and retention marketing programs
  • Customer loyalty programs
  • Marketing campaign planning and execution

    • My work on both the agency and customer sides brings a unique, valuable perspective to my experiences that help deliver practical solutions that can be implemented with your available resources.

    And my experience in education - teaching and curriculum design - provides you with the perfect blend of knowledge and insights that will help you take what you learn in my courses and successfully implement those insights in your business.

    My teaching and curriculum design experience includes Introduction to Marketing, Social Media Marketing, Direct Marketing, Marketing Research, and Strategic Marketing at Strayer University, Southern New Hampshire University Online (SNHU), University of Maryland Global Campus (UMGC), University of Phoenix and Towson University.

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    Don't Delay - Enroll in the FREE Introduction to Content Marketing Course Today!

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