Course curriculum

  • 1

    Welcome to the course!

    • A message from your instructor

    • Instructor Welcome (Audio)

    • How to use this course

    • Before we begin...
  • 2

    Lesson 1: Introduction to Content Marketing

    • What is Content Marketing and How Does it Work? (Video)

    • What is content marketing and How Does it Work? (Audio)

    • What is Content Marketing and How Does it Work (PDF)
  • 3

    Lesson 2: Defining Your Content Marketing Goals and Budget

    • Defining Your Content Marketing Goals & Budget (Video)

    • Defining Your Content Marketing Goals & Budgets (Audio)

    • Defining Your Content Marketing Goals & Budget (PDF)
  • 4

    Lesson 3: The Importance of Storytelling in Content Marketing

    • The Importance of Storytelling in Content Marketing (Video)

    • The Importance of Storytelling in Content Marketing (PDF)

    • The Importance of Storytelling in Content Marketing (Audio)

    • Discussion: Examples of Storytelling
  • 5

    Lesson 4: How to Create Consumer and Business Buyer Personas

    • How to Create Consumer and Business Buyer Personas (Video)

    • How to Create Consumer and Business Buyer Personas (Audio)

    • How to Create Consumer & Business Buyer Personas (PDF)
  • 6

    Lesson 5: Understanding the Consumer Buying Process

    • Understanding the Consumer Buying Process (Video)

    • Understanding the Consumer Buying Process (Audio)

    • Understanding the Consumer Buying Process (PDF)
  • 7

    Lesson 6: Understanding the Business Buyer Buying Process

    • Understanding the Business Buying Process (Video)

    • Understanding the Busines Buying Process (Audio)

    • Understanding the Business Buying Process (PDF)
  • 8

    Summary and Review

    • Summary and Review
  • 9

    Final Exam

    • Final Exam
  • 10

    Materials

    • Bonus Materials & Instructions to schedule 1:1 Mentoring Session

Earn Your Certificate

Stand Out & Learn How to Use Content Marketing for Profitable Growth

Differentiate yourself in the job market and learn more about how content marketing can drive profitable growth for many businesses.
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Learning Objectives for this Course

What you will learn in this FREE course

  • What is content marketing and how does content marketing work?

  • How to define your content marketing goals

  • How to creat your content marketing budget

  • Why storytelling is critical for successful content marketing

  • Understanding the consumer and business buyer buying process

  • How to create consumer and business buyer personas

BONUS CONTENT

Saving you valuable time, money and sanity!

Register and receive

  • Complimentary 1:1 Mentorship 
  • Guide to Content Marketing (paperback)
  • Content Marketing Strategic Plan template
  • Editorial Calendar with Production Schedule. (Not shown)

In the 1:1 Mentorship, we will walk through your plan and explore strengths, weaknesses, and opportunities to improve performance.

Guide to Content Marketing is my step-by-step walk-through of why you need content marketing to grow your business and how to build a highly effective program.

The Content Marketing Strategic Plan template walks you through the planning process so you have a written go-to-market plan for everyone to follow - which will help you focus your resources and drive higher results.

The Editorial Calendar and Product Schedule Workbook (not shown) helps you organize the workload and workflow of your content marketing program so you can maximize performance and ROI.

Your Instructor: Pat McGraw

Content Marketing Expert | Author | Professor

Pat McGraw

For the past 3-decades, I have helped for-profit and non-profit organizations of all sizes, across multiple industries including education, technology, retail/e-commerce, business, and professional services generate profitable growth.

As an author, speaker, and college professor, I have shared my knowledge with others so they could experience greater success in their personal and professional lives.

My areas of expertise include:
  • Direct marketing
  • Digital marketing / social media
  • Market research and competitive analysis
  • Customer acquisition and retention marketing programs
  • Customer loyalty programs
  • Marketing campaign planning and execution

    • My work on both the agency and customer sides brings a unique, valuable perspective to my experiences that help deliver practical solutions that can be implemented with your available resources.

    And my experience in education - teaching and curriculum design - provides you with the perfect blend of knowledge and insights that will help you take what you learn in my courses and successfully implement those insights in your business.

    My teaching and curriculum design experience includes Introduction to Marketing, Social Media Marketing, Direct Marketing, Marketing Research, and Strategic Marketing at Strayer University, Southern New Hampshire University Online (SNHU), University of Maryland Global Campus (UMGC), University of Phoenix and Towson University.