Grow Your Business with Email Marketing

Tips, Hints, Best Practices That Drive Results

This email marketing course is designed for beginners and those with email marketing experience and will teach you to create an email marketing program that grows your business, and your career. 

From contact management and segmentation strategies to email deliverability, analyzing your email performance and testing, you’ll learn how to build an email marketing program that attracts, converts and retains profitable customers. 

What You Will Learn

  • How to effectively grow your email subscriber list

  • Increase engagement with segmentation and contract strategies

  • Campaign Performance and Analytics tips

  • How to convert more subscribers into clients

  • And more - check out the Lessons below

Earn Your Certificate

Issued through Accredible, the world's most comprehensive badge and certificate service.

Differentiate yourself in the job market and learn more about how email marketing can drive profitable growth.
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What Other's Are Saying About This Course

Boost email effectiveness

Diane Howell

I learned lots of tips to improve sending email communication to clients and to a peer group. Thanks!

I learned lots of tips to improve sending email communication to clients and to a peer group. Thanks!

Read Less

Course Overview

You will be asked to create a free account to see these lessons.

  • 1

    Welcome & Thank you!

    • Welcome (And How to Schedule Your 1:1 Mentoring Session

    • A message from your instructor
  • 2

    Introduction

    • Understanding Email Marketing

    • Understanding Email Marketing (Audio)
  • 3

    Chapter 1: Growing Your Email List

    • Lesson 1: Growing Your Email Marketing List

    • Lesson 1: Growing Your Email Marketing List (Audio)

    • 10 Ways to Grow Your Email Subscriber List
  • 4

    Chapter 2: Selecting the Right Email Marketing Service Provider

    • Selecting the Best Email Marketing Service Provider (Video)

    • Selecting the Best Email Marketing Service Provider (Audio)

    • Selecting the RIght EMail Marketing Service Provider (PDF)
  • 5

    Chapter 3: Segmentation & Contact Strategies

    • Creating Your Segmentation Strategy

    • Creating Your Segmentation Strategy (Audio)

    • How to Engage Your Email Subscribers

    • How to Engage Your Email Subscribers

    • Articles
  • 6

    Chapter 4: Types of High Performing Emails

    • Types of Emails: Choosing the Right Email

    • Right Kind of Email (Audio)

    • Keys to High-Performance Emails

    • Choosing the Right Email

    • Keys to High Performing Emails

    • Are You Using the Right Type of Email?
  • 7

    Chapter 5: Email Deliverability & Analytics

    • Campaign Performance: Data Analysis

    • Campaign Performance: Data Analysis

    • Email Marketing Analytics
  • 8

    Chapter 6: Emails and Lead Nurturing

    • Emails for Lead Nurturing and Stronger Relationships

    • Emails for Lead Nurturing and Stronger Relationships
  • 9

    Chapter 7: Customer Retention, Loyalty and Email Marketing

    • Customer Retention, Loyalty and Email Marketing

    • Customer Retention, Loyalty and Email Marketing

    • Customer Retention, Loyalty and Email Marketing
  • 10

    Final Exam

    • Final Exam
  • 11

    Online Email Marketing Community

    • Online Email Marketing Community
  • 12

    Materials

    • Checklists, Subject Lines and More

Your Instructor

Content Marketing Expert | Author | Professor

Pat McGraw

For the past 3-decades, I have helped for-profit and non-profit organizations of all sizes, across multiple industries including education, technology, retail/e-commerce, business, and professional services generate profitable growth.

As an author, speaker, and college professor, I have shared my knowledge with others so they could experience greater success in their personal and professional lives.

My areas of expertise include:
  • Direct marketing
  • Digital marketing / social media
  • Market research and competitive analysis
  • Customer acquisition and retention marketing programs
  • Customer loyalty programs
  • Marketing campaign planning and execution

    • My work on both the agency and customer sides brings a unique, valuable perspective to my experiences that help deliver practical solutions that can be implemented with your available resources.

    And my experience in education - teaching and curriculum design - provides you with the perfect blend of knowledge and insights that will help you take what you learn in my courses and successfully implement those insights in your business.

    My teaching and curriculum design experience includes Introduction to Marketing, Social Media Marketing, Direct Marketing, Marketing Research, and Strategic Marketing at Strayer University, Southern New Hampshire University Online (SNHU), University of Maryland Global Campus (UMGC), University of Phoenix and Towson University.

     

    Time to Invest in Yourself!

    Register today. Your career is worth the investment.

    Sign me up!

    FAQ

    • What if I am dissatisfied with the course - can I get a refund?

      There is a 100% satisfaction guarantee so if, within the first 30-days of enrollment, you can email [email protected] and request a full refund.

    • Do I have to be online at the same time as other class members and the instructor?

      No. The course is self-paced and available 24/7 so you can access the course anytime and progress at your own pace.

    • What if I have other questions?

      Just email your question to [email protected] and you will receive a response within 1-business day.

    Register today

    And start seeing improvements with your email campaigns ASAP

    Sign me up!