What's Included

Video, Audio, Bonus Material and a Brief Survey

  • 1

    10 Habits of Highly Effective Content Marketing

    • 10 Habits of Highly Effective Content Marketing

    • 10 Habits of Highly Effective Content Marketing

    • What did you think?

    • Bonus Material

Bonus material

You also receive the following material:

  • Content Marketing Strategic Plan Template

    You need a plan if you are going to succeed - and this template makes planning faster, easier and more effective.

  • Editorial Calendar and Production Schedule

    Organization and processes get great content created and distributed more efficiently - and this Editorial Calendar and Production Schedule helps you and your team focused on who does what, when, why and how.

  • Buyer Personas (Consumer and Business) Templates

    You need the right content at the right time if you are going to produce the right results - and these templates help you clearly define your audiences' wants, needs and more.

Your Instructor

Content Marketing Expert | Author | Professor

Pat McGraw

For the past 3-decades, I have helped for-profit and non-profit organizations of all sizes, across multiple industries including education, technology, retail/e-commerce, business, and professional services generate profitable growth.

As an author, speaker, and college professor, I have shared my knowledge with others so they could experience greater success in their personal and professional lives.

My areas of expertise include:
  • Direct marketing
  • Digital marketing / social media
  • Market research and competitive analysis
  • Customer acquisition and retention marketing programs
  • Customer loyalty programs
  • Marketing campaign planning and execution

    • My work on both the agency and customer sides brings a unique, valuable perspective to my experiences that help deliver practical solutions that can be implemented with your available resources.

    And my experience in education - teaching and curriculum design - provides you with the perfect blend of knowledge and insights that will help you take what you learn in my courses and successfully implement those insights in your business.

    My teaching and curriculum design experience includes Introduction to Marketing, Social Media Marketing, Direct Marketing, Marketing Research, and Strategic Marketing at Strayer University, Southern New Hampshire University Online (SNHU), University of Maryland Global Campus (UMGC), University of Phoenix and Towson University.

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